Salesforce · Full stack · Integrations

Simranjit Singh

Salesforce Certified Platform Developer · Full Stack Developer with 2+ years of experience building scalable, enterprise-grade applications.

About

Engineering outcomes across platforms, CRM, and cloud.

I’m a Salesforce Certified Platform Developer I and Full Stack Developer with 2+ years of experience helping international teams build applications that not only scale but also solve real business problems. My expertise lies in backend systems, integrations, and high-performance web applications — the kind of work that keeps operations running smoothly behind the scenes.

Recent projects include

  • Next.js + CMS platforms integrated with Salesforce funnels
  • Custom Apex solutions and middleware replacing brittle connectors
  • PCI-compliant billing stacks for secure, global transactions
  • Multi-org dashboards providing clear enterprise visibility
  • HIPAA-ready EMR features supporting healthcare compliance
  • Infrastructure cost optimization strategies that reduce expenses without sacrificing performance

80% platform cost reduction: migrated multiple HubSpot subdomains to Next.js + Sanity; improved SEO and developer workflow.

35,000 Salesforce errors → 0: replaced managed VoIP connector with custom Apex + Node.js middleware.

75% AWS cost reduction: infrastructure audit, idle resource cleanup, and smarter data/backup policies.

Redis 50% → 93% hit ratio: moved from time-based polling to on-demand caching; eviction dropped to zero.

Led a team of four on a multi-module Salesforce + Next.js platform with CRM funnel integration and Data Cloud event tracking.

Experience

Impact at scale

Enterprise delivery across CRM, web platforms, and cloud — from architecture to production.

Full Stack Developer

Esceneric · Punjab, India

July 2024 – Present

U.S. one of Largest equipment manufacturer for industrial roofing, construction, and general contracting.

  • Tech: Next.js, Sanity, Salesforce, Data Cloud, Heroku, Playwright.
  • Led a team of four developers—requirements, full system architecture for the Next.js frontend and CMS backend, and primary technical communication with the client.
  • Migrated five separate subdomains (financing, demo booking, rental, rental locator, main site) from HubSpot into one Next.js 16 platform, cutting operating costs by about 80% ($15,000/month → $3,000/month).
  • Built a fully dynamic page builder and multi-step form builder with Zod validation in the CMS so marketing could ship landing pages with dynamic fields and validation without code changes.
  • Integrated the full Salesforce CRM funnel: lead sync via webhooks and REST APIs; journey tracking with Salesforce Data Cloud external connector and Google Tag Manager.
  • Implemented multilingual support with automatic content translation in the CMS studio.
  • Eliminated month-long manual content migration with custom scripts: 1,000+ articles and blogs (with images) migrated in under six hours.
  • Set up CI/CD on Heroku with submodule deployment (CMS Studio off the frontend server to reduce bundle size), separated dev, staging, and production, and implemented a full Playwright automation suite.

Salesforce — RingCentral VoIP integration & AI analytics

  • Tech: Apex, LWC, Node.js, Agentforce, Data Cloud.
  • Diagnosed ~35,000 monthly HTTP 429 errors from a rigid managed connector syncing RingCentral to Salesforce that could not be modified in place.
  • Replaced it with custom Apex triggers and classes plus a Node.js middleware service that pulls from the RingCentral API and pushes to Salesforce via the Content API; deployed via sandbox and change sets with about 90% test class coverage.
  • Built a custom LWC call log dashboard with filters and pagination for the sales team.
  • Implemented Agentforce AI for voice call transcription and an analytics dashboard for sentiment, competitor mentions, and call quality metrics powered by Data Cloud.
  • Result: monthly integration errors dropped from 35,000 to zero; full call intelligence available inside the Salesforce org.

Multi-vendor SaaS platform for membership billing, receivables, and payment processing.

  • Tech: Laravel, Blade, MySQL, Redis, Docker, AWS EC2/S3, GitHub Actions, Playwright, Authorize.net.
  • Core development on a U.S. PCI-compliant, multi-vendor membership billing platform: Laravel Blade + JavaScript frontend, Laravel REST API backend, MVC, role-based permissions, and payment scheduling across vendors.
  • Applied Redis caching across the backend to reduce API latency; used Laravel queues for async background jobs.
  • Dockerized Laravel + MySQL + Redis; configured GitHub Actions CI/CD to AWS EC2; wrote Playwright end-to-end tests.

Unified order scheduling and delivery management software for a U.S. building materials manufacturer, integrating two Salesforce orgs for seamless operations and visibility.

  • Tech: React, Radix UI, Tailwind CSS, PostgreSQL, Node.js, Express, Salesforce APIs, WebSockets, Firebase, Heroku.
  • Designed frontend, backend, and Salesforce object model (10+ custom objects: orders, schedules, sessions, notification tokens, driver records) to unify two orgs in one dashboard.
  • Integrated both orgs over REST APIs with live order and driver data, role-based dispatcher and driver views, dynamic assignment, and a global dispatch calendar.
  • Implemented OAuth refresh/access token flow, Zod request validation, and API rate limiting.
  • Used WebSockets for in-app order alerts and Firebase Cloud Messaging for mobile push; health-check endpoints to monitor both Salesforce connections.
  • Synced drivers across both orgs in real time for availability, assignment, and schedule consistency without manual reconciliation.

AI-Powered Fashion Discovery Platform – Infrastructure Cost Optimisation

  • Tech: AWS, MongoDB, Redis.
  • Reduced AWS spend from $2,000 to $500 (~75%) by auditing global infrastructure, removing idle US/EU instances where traffic was Asia-focused.
  • Restructured MongoDB backup policy (intervals, retention, snapshots, point-in-time restore), cutting MongoDB cost from $700 to $350.
  • Diagnosed Redis load from time-based polling scripts (~50% hit ratio, high eviction); redesigned to on-demand caching—hit ratio ~93% and eviction to zero.

Electronic Medical Records System for a Government Hospital

  • Tech: Next.js, Laravel, MySQL, Redis, Docker, Jest.
  • Part of the core team on a HIPAA-aligned EMR platform with a 120+ table MySQL schema.
  • Built the Next.js frontend including multi-tab navigation and a multi-step dynamic form builder for complex clinical workflows.
  • Built and integrated RESTful Laravel APIs; wrote Jest unit and component tests for features shipped.
  • Used Redis for frequently accessed patient and configuration data to reduce database load and improve dashboard response times.

Skills

Tools & stack

Languages, frameworks, and platforms I use to ship reliable systems end to end.

Languages

JavaScriptTypeScriptApexSQLHTMLCSS

Frontend

React.jsNext.jsTailwind CSS

Backend

Node.jsExpress.jsNestJSLaravel

Databases

MySQLPostgreSQLMongoDBRedis

CRM & integrations

Salesforce (Apex, LWC)REST APIsWebhooks

Cloud & DevOps

AWS (EC2, S3, IAM, RDS)DockerCI/CDGitHub ActionsHerokuRailway

Tools & testing

PostmanGitPlaywrightJest

Education

Background

  • Bachelor of Computer Applications2021 – 2024 · Guru Nanak Dev University · Punjab, India

Contact

Let's build something solid

Open to conversations about Salesforce, full-stack product work, and integrations.

© 2026 Simranjit Singh